As a scholarship management platform, Kaleidoscope eliminates the hassle of funding education for private sponsors and award applicants. The platform connects students to sponsors via an online marketplace, helping sponsors provide over $1 billion in funding.
While Kaleidoscope had achieved success among a growing network of students, its brand and messaging failed to speak to both of the platform’s audiences — students and award administrators. Walker Sands worked to revamp Kaleidoscope’s brand and website to showcase the benefits of the marketplace for both applicants and sponsors.
Check out the recently launched website at mykaleidoscope.com
To better express the business’ new sponsor-focused identity, we traded in its Gen Z look and feel for a more refined color palette, narrative-centric photography and simplified illustrations. As a result, we established better visual balance for both audiences, positioning Kaleidoscope as a facilitator of connections between sponsors and applicants.
The evolved visual and verbal identity help Kaleidoscope tell clearer stories of connection and create a more sophisticated experience for both sponsors and applicants. The new website brings their storytelling to life with engaging parallax animations and persona-based content.
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