A little about me

I'm an experienced designer with expertise in various disciplines including branding, art direction, motion design, web development, and more. My design journey has led me to excel in various industries, from tech startups to prominent B2B leaders.

In my current role at Trace, a SaaS tech startup specializing in AI video software, I focus on maintaining brand consistency and improving user engagement. Notably, my contributions have supported Trace's growth, resulting in a significant milestone of 10 million monthly views following a successful rebrand in Q4 2022.

Prior to Trace, I had the privilege of working with both B2B and B2C marketing agencies, where I crafted compelling visuals and impactful digital experiences. My design philosophy revolves around creating solutions that resonate and drive results. If you're seeking an experienced designer with a strong background to bring creativity and strategic thinking to your projects, I'm open to exploring opportunities. Scroll down to get an in-depth look at my experience.

Download my resume

Experience

Relevant design experience.

Brand Designer

Build creative strategies and develop multi-platform digital assets aimed at hitting key performance metrics (e.g. click-through rate, conversion rate) across channels 

Collaborate with the marketing team from concept ideation through final execution to create assets that articulate the Trace brand, style, and voice through all touch points 

Solo designer driving brand consistency and elevating user engagement within a fast-paced tech startup, delivering impactful designs that align with company objectives and resonate with target audiences 

Key player in helping the Trace platform reach 10 million monthly views through the launch of our rebrand in Q4 of 2022

Brand Design Specialist

Responsible for expressing and activating a client’s rebrand through logos, decks, brand guidelines, sell sheets, ad layouts, business cards, homepage concepts, and more
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Created digital experiences (graphics, digital advertising, presentations) optimized for conversion, accessibility, and responsive screen sizes

Helped launch a net-new deliverable (digital brand guidelines) that expanded our branding capabilities and increased sales opportunities

Assisted in revamping the Walker Sands website to better display our award winning work and improve SEO, load times, and accessibility

Brand Design Intern

Daily tasks involved perfecting technical skills, designing ads and other digital assets, and supporting senior team members on projects

Collaborated closely with writers, developers, and account leads in a quickly changing, demanding environment to bring cutting-edge marketing concepts to life

Marketing Designer (Contract)

Daily tasks included designing digital assets (ads, video spots, social posts, etc), assisting lead designers, and collaborating with CRM, growth, and media teams on client deliverables

Worked on a variety of B2C clients ranging from personal care products to pet food delivery services to help elevate their brand awareness in the digital realm

Design Intern

Designed, produced, and distributed original digital and print promotional materials for Graaskamp center website and general marketing purposes

Worked collaboratively with directors, designers, and other employees to maintain and improve Graaskamp Center’s digital presence

Carried out long-term projects ranging up to 9 months requiring strong organizational focus and communication to complete