The brief: ‘Develop branding and labeling for six individual packages and an outer package used to group them together for display and sales. Solution needs to provide a recyclable alternative to plastics that are used excessively in the packaging industry.'
The solution: Hazy Daze. A perfectly balanced blend of hazy, session, and india pale ales flavored with hints of fresh fruit, perfect for those long Summer days spent in the sun.
Role: Designer
This project began with researching the zany, tongue-in-cheek designs of IPAs that have become the canvas for out-there ideas that would likely never be seen on any other consumer packaged goods. This initial research led me to my first sketches of where I wanted to take this product.
After initial sketches and rounds upon rounds of revisions, I began constructing the labels and carrier for the six-pack.
After finalizing a name, logo, and packaging design I printed out the labels and the six-pack carrier to be constructed into the final product: Hazy Daze.
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