Available for work

Hi, I'm Seb

I'm a multi-disciplinary designer that will help your business grow, fast. Currently, I’m designing the future of AI video analysis at Trace and traceVision.

Work With Me
You’ve been able to mature the brand without losing the enthusiasm that we want to retain
- Founder, Kaleidoscope
Seb is a one-man brand design team. A massive asset to a fast-growing startup like Trace.
- VP Marketing, Trace

Sebastien Karo
Digital Designer

#BRANDING

Trace Rebrand
Highlighting all your angles

Client
Trace
Services
Branding
Creative Direction
Web Design
Digital Experience
Industry
Software Development
Year
2022

Trace is a platform that automatically films, edits, and delivers highlights of game day footage – for families, coaches, and teams. It works by recording every angle of a game and delivering a playlist to each player, featuring their highlights. The camera, equipped with computer vision, tracks players on the field, allowing A.I. to identify key highlights — goals, great passes, tough steals — and serve them up in short, shareable clips.

In collaboration with Athletics, an identity was developed that captured the human heart of A.I. technology with a simplified wordmark, broadened color palette, and an accessible design system.

Trace rebrand announcement blog post
Trace rebrand video
BRANDING

traceVision Launch
What if computers could see?

Services
Branding
Creative Direction
Web Design
Digital Experience
Industry
Software Development
Year
2025

traceVision is a computer vision platform purpose-built for physical environments — from retail to security and operations. As a sister brand to Trace, it required a distinct identity that could stand entirely on its own, while still echoing the shared ethos of intelligence and precision.

The branding system balances restraint and sharpness: a custom wordmark, scalable design language, and halftone-inspired graphics that reference machine perception without leaning into cliché. The result is a clear, confident brand that brings structure to complexity — and makes advanced vision technology feel intuitive.

BRANDING

Kaleidoscope Rebrand
Positions scholarship program provider as the cloud-based solution

Services
Branding
Creative Direction
Web Design
Digital Experience
Industry
Software Development
Year
2023

As a scholarship management platform, Kaleidoscope eliminates the hassle of funding education for private sponsors and award applicants. The platform connects students to sponsors via an online marketplace, helping sponsors provide over $1 billion in funding.

While Kaleidoscope had achieved success among a growing network of students, its brand and messaging failed to speak to both of the platform’s audiences — students and award administrators. Walker Sands worked to revamp Kaleidoscope’s brand and website to showcase the benefits of the marketplace for both applicants and sponsors.

To better express the business’ new sponsor-focused identity, we traded in its Gen Z look and feel for a more refined color palette, narrative-centric photography and simplified illustrations. As a result, we established better visual balance for both audiences, positioning Kaleidoscope as a facilitator of connections between sponsors and applicants.

Stylized photo of macbook with website mockup
PITCH DECK

Trina Pitch Deck
Operational AI: By Operators, For Operators

Client
Trina
Services
Branding
Creative Direction
Presentation Design
Industry
AI
Year
2025

I led the branding and pitch deck design for TRINA, an AI platform built for operational teams. The goal: craft a bold, confident identity that matched the product’s transformative promise. The result is a clean, high-impact visual system and investor deck that clearly communicates TRINA’s value—massive cost savings, human-like automation, and business growth at scale. I developed the narrative flow, visuals, and layout to make a complex AI product feel tangible, trustworthy, and ready to deploy.

PRODUCT SHOT

iOS Widgets Exploration

PITCH DECK

Pitch Deck Design
Landing big clients with smart deck design

Client
Multiple
Services
Presentation Design
Industry
AI
Software
Healthcare
Year
Ongoing

I design pitch decks and presentations that are as strategic as they are visually sharp. Whether you’re raising a round, landing a client, or aligning your internal team, I focus on clarity, narrative flow, and visual hierarchy to make sure your message lands. I don’t just “make it pretty”—I help shape the story, tighten the structure, and guide the viewer through each slide with intention.

My work has helped secure partnerships with Fortune 500 companies, close major deals, and simplify complex ideas for diverse audiences. I’ve designed decks for startups, agencies, and in-house teams across industries—always tailoring the design to the brand and the moment. From Figma templates to final exports, I build decks that feel modern, clean, and confident, so you can show up with the right story and the right visuals to match.

EMAIL

Email Design
Crafting emails that click

Client
Trace
Services
Email Design
Industry
AI
Software
Year
Ongoing

I design marketing emails that do more than fill inboxes—they drive clicks, spark interest, and move customers to act. From seasonal promos to product announcements, I approach each email with intention, blending clean visuals, crisp copy, and clear hierarchy to make sure the message hits. Whether it’s a bold headline or a smart layout, everything is built to guide the reader and keep them engaged from subject line to CTA.

At Trace, I crafted high-converting campaigns that aligned seamlessly with brand and product goals. I worked across departments to shape the strategy, streamline approvals, and deliver designs that felt fresh, on-brand, and ready to ship. My goal? Make every email feel like it actually belongs in someone’s inbox—useful, delightful, and worth opening.

Lumity card

Work with me

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